Pet Project: Cupcake Kindness

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I’VE BEEN A PART OF A LOT OF DIFFERENT PROJECTS OVER THE YEARS, BUT THERE ARE A FEW THAT ARE CLOSE TO MY HEART FOR ONE REASON OR ANOTHER.

Random Acts of Cupcakes

2010 was perhaps the hardest year of my life.  In April, I lost my best friend in the world to cancer; then that fall I  suffered a late-term miscarriage and discovered that I might never be able to have children.  I used cupcakes to cope – I didn’t eat them to cope – I baked them, made them beautiful and gave them away to strangers to cope. It made people happy, and in turn, it made me happy.  I had been known in blogging circles as Ottawa’s Cupcake Queen, and my cupcakes had already been featured on The Cupcake Blog and Not Martha, so using social media to spread Cupcake Kindness was a natural move. But I can’t just bake the cupcakes and give them away to awesome people.  Oh no, that wouldn’t be me… I have to develop branding, set up a social network, and build a website, and create a viral marketing campaign to go along with it! That’s just how I roll.

 

RAoC

My mission was the following:

Cupcake Kindness started out as a hair-brained idea to make stranger happy through Random Acts of Cupcakes! It’s all about making people smile one cupcake at a time, and encouraging others to do the same! Lets start a global movement of kindness, cupcake lovers!! Spread the Sweetness!

Random Acts of Cupcakes received national media attention and was featured by CBC, CTV, A-Channel Ottawa, and was written about on community and corporate blogs around the world.  That Christmas I partnered with an Ottawa-based baker, for Mission Cupcakes, a project to bring cupcakes to the Ottawa Mission for Christmas dinner.  By leveraging local bloggers through the massive online following I had built up from my Random Acts of Cupcakes, we raised 3000 cupcakes to treat Ottawa’s homeless.  It was a blast! I decided that my own healing process meant that it was time for me to move on to other areas of life improvement, in hopes that the Cupcake Kindness Revolution would live on.  It only takes a quick google search to see that it has.  I’d like to think I had a little part in it. :)

Here is a sample of some the kind of coverage Random Acts of Cupcakes received.

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